Monday, December 30, 2019

Who Is A Dream - 1300 Words

A dream is not something that you see in your sleep, a dream is something that does not let you sleep†, this quote made me more determined to achieve my goal of doing my Master’s in Industrial Engineering in a renowned university and contribute to the ever exalting progress of mankind but in a way beneficial to nature as well. I love solving puzzles, get involved in brain storming sessions, prosecute unyielding problems and in the end I want to create things that thousands of people are going to use and love. Things which assist them knowingly or unknowingly and it would be honourable for me to be involved in the creation of such a new intellectual property During my school days, I have shown very keen interest in the subjects of math and science, these subjects challenged me with new unknown rudimentary concepts, understanding them was fun and crucial. Hence, it has enhanced my analytical and quantitative skills. These are my area of strength which has helped me very strongly in acquiring 86.88% in my tenth grade. Given my love towards science and technology, pursuing study in the engineering field was almost like a natural consequence. Having decided to do my major in mechanical, I only had to choose an elective in my twelfth which will help me achieve it. So, I felt taking up Electronics which will make me more versatile and familiar with Automation, which is the current trend. My passion drove me to work hard and score 83% in my twelfth. In continuation of my lust forShow MoreRelatedWho Is The American Dream?1490 Words   |  6 PagesAmericans because they often think of The American Dream as a way or path to greater times. The American Dream gives hope for Americans because it gives them freedom, hope and it also encourages us to achieve goals that will make our life a lot easier in the future for future generations and ourselves. A real life situation of the American dream, for example is like other people from other countries coming to America to find jobs to support their families, build new ones or simply have a better lifeRead MoreWho Is The American Dream?1650 Words   |  7 Pagesto be the American dream. I must have inherited that dream for my mother; she came to the United States from Mexico when she was merely 15 years old. She came to pursue the same dream; she wanted to have the opportunity to achieve wealth and success. Growing up in a traditional Hispanic household is something I will always cherish, but a characteristic of Hispanic culture is the mindset that women were made to be housewives and mothers. This trait blended in with my American dream, I thought as a childRead MoreWho Is The American Dream? Essay1679 Words   |  7 PagesAmericans because they often think of The American Dream as a way or path to greater times. The American Dream gives hope for Americans because it gives them freedom, hope and it also encourages us to achieve goals that will make our life a lot easier in the future for future generations and ourselves. A real life situation of the American dream, for example is like other people from other countries coming to America to find jobs to support their families, build new ones or simply have a better lifeRead MoreWho Is The American Dream?1326 Words   |  6 Pagesachieve success and certainly no way to achieve the American Dream. Critical to ensuring any chance of achieving the â€Å"American Dream† in this day and age is to obtain a college education. Although it is possible to attain without attending college, it is extremely unlikely. For those with an education, the dream still at least has a pulse. For the majority of people who either do not think they need an education or cannot afford one, the dream probably lost. Adults are often saying â€Å"when I was a kidRead MoreWho Stole The American Dream?1108 Words   |  5 PagesAre we chasing after a dream that no longer exist? While reading Who Stole the American Dream? by Hedrick Smith and The Next America by Paul Taylor, I started to ponder this concept of the American Dream. The American Dream has been central to America s identity for centuries now, it is a concept in which people have the freedom of opportunity for prosperity and success, and through hard work the ability to move up in social class. In Smith s book he argues that due to th e consolidation of wealthRead MoreWho Stole The American Dream?756 Words   |  4 PagesMy Critique In Who Stole the American Dream? Hedrick Smith paints a clear and accessible but grim portrait of how economics, politics, power, and democracy have vastly changed in the United States. I agree with Smith that wealth and power inequality are extremely harmful. That a few individuals have prospered at the expense of the many is extremely unethical and unjust. I appreciate his critique of the current system, and historical perspective regarding how democracy has been systematically andRead MoreThe American Dream : Who Are You?1396 Words   |  6 PagesWho are you? This is a question many people struggle with, as Identity is key in today’s society. Knowing who you are, what you identify as, or your ancestral lineage speaks volumes about how an individual will be treated due to public perception. For example, America is a growing world power that has strong social, economic and political influence on the world stage. It is this status symbol that many Americans identify with, irrespective of race, gender or sexual orientation. Identifying as AmericanRead MoreEssay on Children Who Have a Dream900 Words   |  4 Pages In 2001 the Dream Act bill was introduced to congress. Over the past ten years there has been a major conflict between Democrats, who are for passing of the bill, and Republicans, who are against passing this bill. This has lead to it always being defeated because it has not been able to receive the two-thirds majority vote that it needs to be passed. The most recent failed vote of this bill was December of 201 0. The DREAM Act is also known as the Development, Relief, and EducationRead MoreWho Has Access to the American Dream1152 Words   |  5 PagesResearch Essay: Who has access to the American Dream The American Dream originated in the early days of the American settlement, with mostly poor immigrants searching for opportunities. It was first manifested in the Declaration of Independence, which describes an attitude of hope. The Declaration of Independence states: â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, LibertyRead MoreEducating Students Who Still Looking For Dream938 Words   |  4 PagesTeaching in a correct way to students who still looking for dream As a common student who studied in high school in U.S and China, I strongly concerned that the educational purpose in both countries have been far away from the original purpose of education. As one of the students who have a dream, the thing is, I strongly recommend that we need to improve our educational quality and enable the basic purpose of education return to our school. As the matter of fact, the basic educational purpose for

Sunday, December 22, 2019

Media s Influence On Society - 1811 Words

In 2014, we live in a world with a media saturated culture. This is the era of digital news services, of 24-hour news channels, free newspapers, and even media based applications. For the majority of us, the way in which we learn about the world outside our personal perception is through the consumption of news, mainly still through broadcast or print (OFCOM 2007). Various forms of media has fed the public statistics that created a sense of stereotyping for each particular race. For example, the media and those on film, such as politics and leaders of the government, link together race and crime, which conveys a criminal image of the public’s consumption (St. John Heald-Moore, 1995). Since race and crime are tied together, when one thinks of a crime, hears about a crime, or when crime is being reported, race is usually associated with it. In the American society, a frequent representation of crime is that it is majorly committed by African- Americans. The view of African Amer icans has been distorted and twisted by the media and other contributors. Without question, almost everything that is being covered by the media is believed by most of society and it becomes their actual perceptual reality. Broadcast media and other various forms of media has a history for portraying African Americans in a biased manner, as if they were mostly reported involved in crime, drugs, or acts of violence. This has led to many cases of stereotyping, racial profiling, police brutality,Show MoreRelatedThe Media s Influence On Society1462 Words   |  6 PagesThe media s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that s power. Because they control the minds of the masses† (Ruddy, 2002). Malcolm X, a prominent African American human rights activist, strongly believed that the media played a vital role in how they make society perceive events and people. An issue that is present, historicall y and currently, is media contributing to racism. When news is reported involvingRead MoreMedia s Influence On Society1454 Words   |  6 PagesThe Media’s Chokehold The media s influence on society is suffocating and undeniable. Body image has become overwhelmingly present in most media today. The front cover of a magazine may critically exclaim â€Å"so-and-so has cellulite† or â€Å"so and so is too thin†. Popular reality stars like Nicole Polizzi (otherwise known as â€Å"Snooki†) have been criticized for being to large and then criticized for being too thin after dropping the weight. The media teaches people to be unsatisfied with their bodiesRead MoreMedia s Influence On Society1269 Words   |  6 Pages The media is full of countless things, it has completely changed the world and is now a part of our everyday lives (Bookman, 64). With television, radio, newspapers, books, etc†¦ working their way into our everyday lives it is impossible to live without the media today. Along with it being persuasive, informational and a great source for entertainment it also has a large binding influence on societies all over the world. Media aspects are radically reshaping the world (Marina 240) and though someRead MoreMedia s Influence On Society1256 Words   |  6 PagesThe media are full of countless things, they have completely changed the world we live in and are now a part of our everyday lives (Bookman, 64). With television, radio, newspapers, books, etc†¦ working their way into our everyday lives it is almost impossible to live without the media. Along with it being persuasive, informative and a great source for entertainment, it also has a large binding influence on societies all over the world. Media aspects are radically reshaping the world (Marina 240)Read MoreMedia s Influence On Society1293 Words   |  6 PagesMedia is a major contributor of how social groups are perceived in today’s society. Mediais around us every day almost all day, and it constantly sends messages about the world’s environment. There are many indicators shown pertaining to how media really af fects society. One of the most prominent explanations of those questions is the way media influences stereotypes. There has been previous research linking media sources and biased attitudes. This research paper explores articles supporting mediaRead MoreMedia s Influence On Society Essay1250 Words   |  5 Pagescapitalist society the United States has developed a media centered culture. Society has been influenced tremendously by mass media it seems as if it has become a necessity in life. Nine DVDs worth of data per person every day is the amount of all media delivered to consumers whether it be visual or auditorial on a daily basis. As consumers and technology develop that number will continue to increase because of the multi-tasking abilities that will be created (Zverina 13). The hold media has on societyRead MoreThe Media s Influence On Society1654 Words   |  7 PagesMass media is perhaps the most powerful tool in the world for creating, changing or perpetuating societyâ⠂¬â„¢s ideas about an issue or group of people. It works both blatantly and subconsciously by deciding which issues are important, how to frame those issues, who to show as affected by them, and, increasingly, providing personal commentaries on the matters at hand. Because the majority of media outlets are owned by corporations dominated by white heterosexual men, many minorities are portrayed in waysRead MoreMedia s Influence On Society1475 Words   |  6 PagesMass media has affected our view as a society on social class and what defines one’s social class. Throughout this article called â€Å"Making Class Invisible† by Gregory Mantsios, we evaluate the influence media has on our society and as Mr. Mantsios states how â€Å"media plays a key role in defining our cultural tastes, helping us locate ourselves in history, establishing our national identity, and ascertaining the range of national and social possibilities† (para. 1). Our social class determines wh atRead MoreThe Media s Influence On Society1560 Words   |  7 Pagesare. How many times have we heard this, yet we live in a society that appears to contradict this very idea. If looks don’t matter then why do women and girls live in a society where their bodies define who they are? If looks don t matter then why is airbrushing used by the media to hide any flaws a person has? What exactly is causing this, why do we feel like we are just not beautiful the way we are? Its the media. It’s because the media promotes a certain body image as being beautiful, and it’sRead MoreThe Media s Influence On Society1416 Words   |  6 Pagesâ€Å"The media s the most powerful entity on Earth. They have the power to make the innocent guilty and to make the guilty innocent, and that s power. Because they control the minds of the [people]† (Malcolm X). The message of this Malcolm X quote is that society can control the mind of the individual. This is true. For many years, society has influenced everyone worldwide both negatively and positively. That is because society has the ability to control the individual’s decisions. They can control

Saturday, December 14, 2019

Alternative Breaks Essay Free Essays

Alternative Breaks Essay 1. 2. I have always wanted to be able to give back to my community and my country. We will write a custom essay sample on Alternative Breaks Essay or any similar topic only for you Order Now Getting an opportunity to be a part of Alternative Breaks will hopefully help me be a more active citizen. In addition, I want to be able to see another part of the world and broaden my experience by giving a helping hand. Staying in a different place and helping others will help me see the world from a whole different angle and will broaden my perspective about our world today and changes that are important to be implemented. I also hope to gain new insights and outlooks through new relationships that I will form. I want to be exposed to countless different experiences that may influence the rest of my life, and may influence me to make a positive change outside of just my community. 3. I have volunteered at a local hospital since my sophomore year of high school. I received a wide range of opportunities, from meeting family members at different areas of the hospital, to volunteering in the emergency room, to also giving comfort to families in the hospice. In addition, I am very culturally oriented and try to be active in the Indian community. Every summer, I volunteer at an Indian Saturday school which I have attended since kindergarten. I teach students the Indian customs and Hindu religion, as well as how to further their reading and writing skills in Sanskrit. I was responsible for these children for a whole week, and took care of them as if they were my siblings. I spend my free time teaching kids how to do Indian classical dance. I love being active and able to give back to my community as much as I can, and I would love to broaden my experience throughout the country. . I am a very approachable and dedicated. I am a person that can be easily talked to in any situation. I love being able to give help to a person when needed, and I constantly stay on task. In addition, I try my best to put all of my effort into what I have to do, and strive to understand other’s emotions. My volunteering experience has truly helped me cope with others and understand their feelings. I am sure that my stableness, perseverance, an d commitment will guide me through overcoming any obstacle that I may encounter. 5. My biggest fear about going on an Alternative Breaks trip is that I will not be able to fully aid a person or a community as much as I want to. I love helping people, but it does make me sad when people are still not completely benefited with the service that I offer. I try my best to please others, however when I do not live up to my full potential, I begin to feel disheartened. I am prepared to be strong and do the best that I can for whom ever needs my help and guidance. I will hopefully take this weakness as a learning experience to becoming a better person, and hopefully continuing to provide aid to those in need. How to cite Alternative Breaks Essay, Essay examples

Friday, December 6, 2019

Leadership Moment for Business and Management - myassignmenthelp

Question: Discuss about tehLeadership Moment for Business and Management. Answer: Carol should assess the situation and issues faced by all the team members. It is evident that all the members of a team regardless of its size are different, as they come from different cultural backgrounds or they face different personal issues or most likely that they are not motivated to work. Carol should motivate her team members. A slow employee like Tom can be motivated by giving rewards or making the work more enjoyable (). Tom should be recognized for his previous achievements, and should be asked to assist Carol in other works. it is important to consider that productivity can be achieved if the employees are given appropriate resources to produce it (Ackah, 2014). Similarly, Leroy likes cooking, but she lacks proficiency regarding logistics of cooking. Leroy should be motivated to make her understand her potential and help mentor her regarding logistics. When employees are mentored and coached they can be motivated to bring best results. Gladys faces personal issues and hence, her focus is more towards her personal issues and finds no time to work for the fest. Team members should be given full support so that they can focus on their work (Abbah, 2014). May be Gladys should be asked to bring her baby at work, and all the team members can manage the baby, so that Gladys can work on her assignment. In case of Renae, Maslows Hierarchy of needs which suggests that the employee will resist and underperform, if his/her need is not converted into want. Hence, Carol should try and understand Renees problem and achieve effective employee engagement. Today, the organizations have been transformed into multi-nationals, and they are becoming more and more diverse. Diverse team members come from different cultures and are at different levels of Maslows hierarchy and hence, they need to be motivated and communicated with differently. All the team members in this case have different motivational and productivity issues and hence, they need to be communicated differently. It is possible to deal with all the team members differently in case of small teams, as the manager can employ new motivational strategies so as to deal with the employee issues. However, when the team size increases, it becomes difficult for the managers to communicate with the team members individually. Technological innovations have introduced various medium of communication, and hence, it is possible for the managers to communicate with the team members operating in different locations (Durant et al., 2006). However, the managers must try to foster a healthy environment so that the employees are self-motivated, and also, the managers must focus on reward systems, so that the employees are motivated to complete their jobs effectively. The managers will not be able to deal with employees individually, but they can enhance the work environment and motivate team members so as to enhance the overall productivity and increase employee engagement. Employee motivation is the key to employee performance and productivity (Sohmen, 2013). Bibliography Abbah, M., 2014. Employee Motivation: The Key to Effective Organizational Management In Nigeria. IOSR Journal of Business and Management, 16(4), pp.1-18. Ackah, D., 2014. The Impact of Motivation on Employee Performance in Manufacturing Industry in Ghana. Global Journal of Mnaagment studies and Researches, 1(5), pp.291-310. Durant, R., Kramer, R., Perry, J. Mesch, D., 2006. Motivating Employees in a New Governance Era: The Performance Paradign Revisited. Public Administration Review, 66(4). Sohmen, V., 2013. Leadership and Teamwork: Two sides of the Same Coin. Journal of IT and EConomic Development, 4(2), pp.1-18.

Friday, November 29, 2019

The Apostle Peter Essays - Prophets Of Islam, Fishers,

The Apostle Peter The Apostle Peter, often known as Saint Peter, was the most prominent disciple of Jesus Christ. During his life, he followed Christ with very much devotion, and truly believed in his mission and purpose. Because of his devotion, he was chosen by Jesus to become the first Pope, and to take control of the Christian church. Peter was the son of Jona and he had a younger brother called Andrew, who first brought him to Jesus. His native town was Bethsaida, on the western coast of the Sea of Galilee. He was trained in the occupation of a fisherman. His father died when he was still a young boy, causing him to have to be brought up under the care of Zebedee and his wife Salome with his younger brother. Peter and his brother enjoyed all the advantages of religious training, and were instructed early with an acquaintance with the Scriptures and with the great prophecies regarding the coming of the Messiah. Throughout this time, Peter was not called Peter at all, but in fact, Simon. The Twelve Apostles were men that were chosen out of ordinary people who had ordinary occupations. Peter was a fisherman, and was led to Jesus by his brother, Andrew. The Scriptures state: "And as He was going along by the Sea of Galilee, He saw Simon and Andrew, the brother of Simon, casting a net in the sea; for they were fishermen. And Jesus said to them, "Follow Me, and I will make you become the fishers of men."" Mark 1:16-17 At the time, being a fisherman was a very common practice. It was the way many people earned their living. In this passage, Peter, at the time Simon, and his brother Andrew were fishing, when Jesus came to them and asked them to become apostles of his. This was the calling of Peter to Jesus. It shows that Jesus honored the poor and humble of society just as much as the rich, if not more so. It gave the lower classes of society something to identify with in that the greatest men of religion were from the lower classes. Once Simon became an apostle for Jesus, his name was changed to what we now no him today, Peter. Jesus told Simon: "And Jesus answered and said to him, "Blessed are you, Simon Barjona, because flesh and blood did not reveal this to you, but My Father who is in heaven. And I also say to you that you are Peter, and upon this rock I will build My church; and the gates of Hades shall not overpower it."" Matthew 16: 17-18 Peter means "rock" in Greek, and this means that Jesus wanted his church to be built on a solid foundation, and that he wanted Peter to be deeply entrenched in the church. Jesus renamed Simon, Peter, to express his belief that Peter would be very important in the Christian church. On almost all of the lists of the apostles, Peter in placed at the head of the list because he is the first to be called. He had an impulsive devotion to Jesus, and this is portrayed in his deep commitment and the constant act of being the spokesman for the apostles. He is often the representative of the entire Twelve Apostles. Because of his deep commitment, Jesus became a very good friend with Peter, and the two developed a close relationship. Jesus also entrusted Peter with the control over the Christian church when Jesus died. This demonstrated even more the belief in one another. After Christ's Ascension, Peter becomes the undisputed leader of the church. He takes over in Jesus Christ's mission and ideologies, and begins to preach the ideas of faith to the communities. He becomes very powerful and influential in religious communities. To the Christians, he became the principal preacher of Christianity. He was also the so-called "peace-keeper" between Jews and Christians, who were beginning to find conflict with each other. He also became the spokesman before Jewish authorities. Peter became a very influential and prominent figure in religious life. Peter spent the last years of his life in Rome, where the first of the two epistles written was ascribed to him.

Monday, November 25, 2019

Invisible Man Questions for Study and Discussion

'Invisible Man' Questions for Study and Discussion Invisible Man is an important 20th-century novel by  Ã¢â‚¬â€¹Ralph Ellison. What is the meaning of identity, and being invisible? What does the book have to say about society? About ideology? Here are a few questions for study and discussion, related to Invisible Man.   Study Questions What is important about the title?What are the conflicts in Invisible Man? What types of conflict (physical, moral, intellectual, or emotional) are in this novel?How does Ralph Ellison reveal character in Invisible Man?What are some themes in the story? How do they relate to the plot and characters?What are some symbols in Invisible Man? How do they relate to the plot and characters?Is the narrator consistent in his actions? Is he a fully developed character? Why do you think Ralph Ellison left the narrator unknown, absent and nameless (invisible)?Do you find the characters likable? Would you want to meet the characters?Does the novel end the way you expected? How? Why?What is the central/primary purpose of the story? Is the purpose important or meaningful?Is the narrator a strong (or weak) character? How? Why?How essential is the setting to the story? Could the story have taken place anywhere else? In any other time?What (if any) is the role of education in the novel?Why is Invisibl e Man controversial? Why has it been banned? How does Invisible Man relate to current society? Is the novel still relevant?Would you recommend this novel to a friend?

Thursday, November 21, 2019

Discussion Essay Example | Topics and Well Written Essays - 250 words - 136

Discussion - Essay Example Narratives are segregated into three parts, the beginning, middle, and the end. Wars have protagonists and antagonists that can be shaped to rationalize a topic in any work of art. However, war narratives including even the most thoughtful ones often face constraints. For instance, Full Metal Jacket, shows war as violent occurrence, brutal and awful. However, it equally turns war into a current narrative. In contentious films such as Meal jacket, the horrors are made part of the Joker’s change from a defenseless civilian to a perverse warrior who is no longer fearful. Adornos use of the term barbaric majorly in reference to writing poetry after Auschwitz was not intended to castigate poets and artists. It is implied in Adorno’s dictum that writing literature from differend is barbaric. Gallows humor is good in relieving the extreme emotional attachment that the audience may develop in the case of heart wrecking literature. In essence, Gallows humor relegates the seriousness that the society attaches to some occurrences such as death, crime, and disease. The use of gallows humor expresses the resistance of the ego to provocations and

Wednesday, November 20, 2019

Reflectiion Paper Essay Example | Topics and Well Written Essays - 1000 words

Reflectiion Paper - Essay Example Indeed, the psychological paradigms of Dina’s personality become important issues within the social setup, especially social class and racial divide. The reflection on past events by Dina becomes the major factor that is able to help her to reconcile herself with the past and look forward to future. Dina was brought up within a stifled environment of a disturbed family where her mother loses her will to live and ultimately dies. She is wary of human relationship because she has seen her mother was trampled by her father. She not only carries the stigma of being poor but also is hugely distrustful of whites. Her defiance is actually her defense to shield herself from the imagined bullying by white students and teachers. That is perhaps the reason that during orientation games in Yale, she is provoked into stating that she would like to be a revolver! While revolver might be representative of violence, for Dina, it was a shield that could probably give her the emotional and physical security that she craves. The revolve might also be symbolizing the social violence within our society that the narrator voices when she says that her mother ‘would never be able to get where she wanted to go’. The poignancy of Dina’s thoughts and her behavior reflect the constrain ts of social conditioning. Dina’s character is intense and highly volatile but hides a softer human touch which she is afraid to show to the world. Her relationship with Heidi, a white girl is scintillating example of unpredictable human behavior which is easily swayed by love and trust. Heidi’s persistence bears fruit and Dina joins the rest of the students in the college canteen and also enrolls herself to become dishwasher. Subsequently, her interactions with others reveal the changing attitude of Dina and show the strength of her character that is more inclined towards justice and freedom, promoting

Monday, November 18, 2019

Products and Services Assignment Example | Topics and Well Written Essays - 500 words

Products and Services - Assignment Example From this paper it is clear that MSC was going to make profits since they were going to focus mainly on the product that would satisfy their customer needs. They relocated their markets to areas where they knew that the prices they had placed would favor the residents. As an organization MSC did the right thing by forming the alliance since it closed down all the branches that were making little profit. They should move to areas where there is ready market. The products that MSC produced were to be advertised. This task was to be carried out by 3B, this will help MSC do away with promotion costs.This discussion highlights that  the benefits of going ahead with the plan are many for example some of the operation costs will be reduced. PLS employees will lead, but 3B will help with materials. There will be some advertising as part of this deal. This will be done by 3B and  PLS. Since it is an alliance, they will be holding meetings to discuss on new strategies and the way forward. This will be a major boost since there will be exchange of ideas by different people who have different skills, and they are from different companies.  MSC county government has been looking forward to support both private and public partnerships so that they get national attention.  3B also has a good public reputation in their community since its employees contribute to the growth of the economy. By forming an alliance with them, MSC is more likely to succeed.

Saturday, November 16, 2019

The Founding Of The Vanity Fair Brand

The Founding Of The Vanity Fair Brand Founded in 1899, Vanity Fair (VF), the worlds largest publicly owned apparel company, offers various products such as jeans, bags, sportswear, footwear and outerwear. It operates mainly in the US and Europe, but also in developing countries like India, Russia and China. In the last decade, VF made some acquisitions including The North Face, Napapijri, Nautica and Vans. Five major coalitions consist of multiple brands a total of 700 brand stores in 2009 leading the Growth Plan strategy. The company recorded, in 2008, $7,561,621 of revenues. VF brands are attempting to establish close relationships with its suppliers to reduce production costs, respond to changes in other cost factors, and shorten the lead time that occurs with the traditional suppliers. Also, Fraser, the President of the Supply Chain International for VF brands, is concerned that the companys current supply chain strategies will not satisfy the future demand that will occur in the Asia-Pacific areas. In this paper, we will analyze four alternatives that VF brands can execute for its global expansion into the Asian markets. Those 4 alternatives are as follow; (1) To abandon the Third Way; (2) To continue with the current supply chain strategies; (3) To pick the best method for each coalition and products categories; and (4) Gradually switching to Third Way altogether in the end. Based on our analyses of the 4 alternatives and the apparel industry, we will suggest the best solution that will satisfy the new demand and help the other areas to become more e fficient and effective in the future. SWOT ANALYSIS Strengths Since the company was established more than a century ago, it was able to develop certain competencies in various areas and a good reputation. One of them is the strong performance in its internal plants, and the know-how and expertise involved. All these led to VFs own sustainable competitive advantages. In addition, the company built a technical know-how and engineering capabilities, which are very difficult to imitate. The rapid production at the internal plants and its supply chain are very valuable. Moreover, a large number of suppliers and the experience gained accumulated over time give VF a considerable and reliable network. Also, during the various acquisitions, VF preserved the unique organizational cultures and brand identities to keep the design groups intact. Every brand has then a strong personality that can be managed and developed individually, giving more diversity. Besides, the financial situation of VF is strong with a low level of debts and a high cash position th at can help them in case of tough economic situations and give them more flexibility to respond accordingly. Weaknesses When operating such a big and diversified company, some difficulties may occur. The first one is the lack of coordination and trust among suppliers and the company. A bullwhip effect may be observed due to the lack of inventories. Also, the supply chain is often illogical and highly fragmented due to various outsourcing locations. Certain dependence may be caused by some suppliers, making it very costly (ex: Nicaragua). Thus, building a reliable supplier network is very expensive. VF has a sheer complexity of its product line, leading to different needs and priorities among its numerous brands. The diversity of ideas between coalitions and directors causes some problems in the decision-making as well. Low costs pressuring for outsourcing can lead to quality matters and lack of control. Additionally, not much differentiation can be made in terms of supplying and transportation. Opportunities As the apparel industry is changing at a very rapid rate, innovative companies can see various opportunities. The supply chain management is a very first change in the companys structural changes; then the Third Way is described as an opportunity to gain another competitive advantage, going forward. Partnerships can be developed in a long term vision. Moreover, the expansion of sales in developing countries represents a huge growth opportunity. Asian markets seem like a favourable location for new stores. Also, the development of new line products at a broad range of price can be designed at any time to satisfy a new market segment. Fashion is seen differently around the world, thus, various strategies are used to fulfill each need. Future acquisitions can also contribute to the growth of VF. Threats Apparel industry is very much affected by economic situations. In times of crisis, too much dependence on some suppliers might be fatal; especially that competition is very hard and intense with brands competing directly. Continuous investment must be made, essentially in marketing to maintain margins. Plus, the growing bargaining power of mass retailing chains put pressure to lower the price at all time. Also, the frequent changes in tariffs and quotas make outsourcing unsure sometimes, making the research for suppliers challenging. Agile supply chain and vf brands The third way seems to be a new way to deal with suppliers and with a supply chain in general. However, third way could be seen as an agile supply chain in many aspects. In the next section, we will discuss what are an agile supply chain, the differences between lean supply chain and hybrid supply chain, and the link with VF Brands third Way. This part will give basic information that will be useful for our recommendations. VF BRANDS and THE AGILE SUPPLY CHAIN In a turbulent and volatile world, the only thing that does not change is change by itself . Basically, companies compete at several competitive dimensions like cost, delivery time, quality and flexibility. However, todays intensely competitive market is more and more defined by an instability and unpredictability of demand that represent the new challenges organizations face. For many reasons, the product and technology life cycles are shortening, forcing more frequent product changes in addition to new competitive pressure. Now, companies look beyond cost and quality advantages. Speed to market, speed to delivery and flexibility are being emphasized as a way to be more reactive to the needs of customers. However, more than speed, companies require a high level of maneuverability, or in other words, a high level of agility. What is an Agile Organization? Agility is a business-wide capability that embraces an organizational structure, information and systems, logistics processes, and in particular, mindsets. The key to success of an agile business is speed and flexibility. Agile organizations are market-driven, with more product research, and short development and introduction cycles. An agile organization can be defined as an organization capable to cope with unexpected challenges, to survive unprecedented threats of business environment and to take advantage of changes as opportunities. This kind of organization must be a fast moving, adaptable, robust business able to achieve a competitive advantage in a very instable environment. The basic way to define agility is the ability to quickly match supply, however, it is important to explain that agile is not a synonymous of leanness. Indeed, lean can be seen as doing more with less by implementing a lean manufacturing (Porsche Consulting) with zero inventory or Minimum Reasonable Inventory (MRI) and just in time approach. However, lean manufacturing system does not often mean flexible manufacturing system. A lean manufacturing system can result on less waste and high efficiency, but sometimes with important inventory. Finally, a company with a lean chain of supply can make their consumers wait a longer time to receive their products. We can illustrate that with the automotive industry and more specifically with the Toyota Production System. Indeed Toyota production system can be seen as lean, but that does not mean that consumers do not have to wait, often during months, to have the car of their choice. Therefore, Lean approach works best in high volume, low varie ty, and predictable environment. Whereas, Agility is needed in less predictable environment where demand is volatile and the requirement for variety is high. The Agile Supply Chains and Characteristics All organizations have supply chains of varying degrees, depending upon the size of the organization, the depth and scope of international outsourcing, the type of product manufactured, and the international production network. A supply chain describes the series of linked activities creating a process that changes supplies and components into finished products that will be distributed to customers. The agility of a Supply Chain is a measure of how well the relationship involved in the process enhances four pivotal objectives of agile manufacturing: Customer sensitivity, Virtual integration, Process Integration, and Network integration. First, all the agile supply must have the capacity to understand and respond to real demand quickly, in other words, the supply chain must be customer sensitive. The organization must be able to make forecast based upon past sales or shipment demand and convert these forecasts into inventory. For instance, the main challenge for companies is to be able to hear the voices of the market by receiving Efficient Response from customer (ECR) using information and technology to capture data on demand directly from point-of-sale and point of use. The organization must use information and technology to share data between buyers and suppliers creating a supply chain based on information rather than inventory, basically, create a Virtual Supply Chain. Sharing information using information and system (for example EDI) with our partner will create a collaborative work environment (process integration) that can be illustrated by joint product development and process improvement between buyer and s uppliers. Integrated your process offer the potential for major performance gain. This form of co-operation in supply chain is more and more important as many companies focus on their core competencies and outsource all other activities. Partnerships between buyer and supplier are inevitable to achieve an agile supply chain. To this extent, integration can mean the combination of sell through data, exchange of inventory status information, order coordination, open-book accounting, buyer supplier team, share information about the future products, and change in manufacturing process need to be changed as well as simplified pricing schemes . Figure 1 Dimension of Supply Chain Agility Supply chain agility can be discussed in terms of two dimensions of reach and range of activities covered by networking amongst companies (13;8). The figure shows this two-dimensional framework. On the vertical axis, there is the reach from Personal Division to Global. When, in the horizontal axis, there is the Range of activities from the basic way to send a message (EMAIL for instance) to Internet integration. This figure shows three steps from Bill of Material through Purchasing efficiency with electronic commerce, Supplier coaching, and Relational Database to the top level of planning, and control with Demand Planning, and Capacity Planning, and so on. To achieve agility on the Supply Chain, an organization must go through these steps and access the highest level with planning and control. In fact, the company must achieve the highest level on Reach (Global) and on Range (Integration). Indeed, on the last step, internal operations will be transparent to suppliers and customers. T his transparency allows cross companys team to work. Local teams are able to think globally and discuss the process and requirement without restriction without major problems of communication. Any change, modification, and new project can be implemented quickly, efficiently, and easily without creating high cost, or affecting quality of the output. (Figure 2) Another study, by Vankatranan and Handerson, implemented these three steps in addition with three inter-dependent dimensions of the supply chain (customer interaction, asset configuration, Knowledge Leverage). In fact, these three stages can be implemented to evaluate progress on each dimension of the supply chain and see how well integrated and agile it is. (Figure 3) Hybrid Strategy, another Solution Lean and agile supply chain are two concepts focusing on two different issues. Lean initiative is said to focus on cost and quality and impacts on flexibility and times based technology leadership objective (e.g. TPS), whereas, agile supply chain influence costs and time based technology leadership. However, companies often need to keep in mind cost quality as well as flexibility and technology leadership at the same time. A combination of the two approaches could be appropriate to create a hybrid strategy. Hybrid Supply Chain focuses on the fact that characteristics of demand must be taken into consideration when designing the supply chain. Within a mixed portfolio of product and markets, there could be some products with stable demand and some other with unpredictable demand that is why a supply does not have to be totally agile of lean. For instance, the Supply Chain of the fashion apparel, Zara, could be shown as a agile supply chain with some lean characteristic in order to have the most effective quick-response system in its industry. Indeed Zara is able to quickly understand trends, producing some items with low flexible demand in low cost country (low cost, long time delivery, and so on), but at the same time they are able to be produced quickly in response in Spanish high-automated and very efficient factories that allow quick production, shorter time to delivery in point of sale, lower risk, and more flexibility. We can discuss another case, IKEA. IKEA deals with many suppliers mostly in European Union (more than 50%) and 20% in China. Two ideas must be underlined; Ikea usually implement long-term relationship with strong partnership with its suppliers, however, these partners must respect very strict norms created by IKEA itself. IKEA can help is suppliers (by financings machines, increasing the efficiency of the supply chain, and on) that make these supplier very efficient and very dependent to the buyer. To this point of view, IKEA supply chain can be seen as an agile Supply Chain, however, Ikea produce many products in Asia (China), but these products have a more stable demand trend. VF BRAND and The Third Way: Implementation of an Agile Supply Chain? Vanity Fair brands were used to deal with their own very efficient factories located closed to the companys main market, the US. However, the group decided to extend globally by buying other brands where the policies were sometimes to totally outsource the production. VF brands needed to deal with a very complicated supply chain, very decentralized design, and so on; a kind of mix between traditional sourcing and outsourcing, for some aspect similar to ZARA. However, just chasing low cost and building its own factories are not seen as a long-term solution for Chris Fraser, President Supply Chain international for VF Brand. At the same time, some of the inefficiency was due to lack of coordination and lack of trust between apparel companies and suppliers. A new solution was adopted, the third way. Third way means that VF should focus on supplier network. Suppliers and VF brand would work together. Suppliers would own their factories, but VF brand will help them for free using their ow n resources in engineering and management forces as well as with their purchasing power to procure fabric and other raw materials -resources previously used in their own factories. This solution looks like IKEAs solution, however, Ikea focused on a network of suppliers geographically near its location which is not the case for VF Brand that have to deal with low cost countries regulation and particularities and many brands in order to achieve its agile supply chain. The results are not very good for the moment: difficulties to convince shareholders that sharing resources with outsourced suppliers is a good solution, and as well as difficulty linking with the country where products are supplied; which probably is the reasons why. As a conclusion, results from studies like shows that only a few companies have adopted agile supply chain practices. However, most companies have created long term collaboration with suppliers as well as customers; it can be seen as lean Supply chain or hybrid strategy. Indeed study suggests that lean supply chain has a higher level of impact on competitive objectives in contrast to agile supply chain. Nevertheless, this result would probably be discussed within a few years as it will take some time before current companies investments and research effort on agile supply chain lead to more concrete and enjoyable results on competitive outcome compared to lean supply chain. Lets see what VF Brand can achieve if it pursue this third way. ALTERNATIVES Alternative 1 Abandon the Third Way go back to the old way The Third Way could potentially cause many difficulties for VF, hence abandoning this way before investing too much money is a possible alternative. Firstly, you maintain the flexibility to change volumes or to change to a supplier who is offering a lower price. You are also independent from the suppliers problems, for instance if you are not satisfied with the quality of the product, you can simply switch to a different supplier. Following the old way, you do not need to spend money and time until the problem is fixed. Secondly, it is tough to find suppliers willing to form a partnership with the given conditions. To agree to not supply the same category of products to competitors anytime in the future is a huge barrier for a supplier and drags him into dependence on VF. Since the price paid is vague at the establishment of the relationship, the supplier faces the risk to be exploited. The fact that one of the test Third Way suppliers could not manage to survive financially is a hint that the relationship might not work out for suppliers. In Addition, VFs existing suppliers were carefully selected and since they were not interested in a closer relationship. Thus, VF needs to establish the Third Way with unknown companies, a great risk if you are concerning the trust needed. Thirdly, there is still the possibility that VFs knowledge leaks out to competitors. The technology you provide your supplier is not necessarily limited to a specific category of product, but you relationship might be. In this case, the technology could be used by competitors if they buy products of a different kind from that supplier. Since VF is not the owner of the supplier, it is also harder to control the knowledge leaking. For example, an employee may change to a competitors supplier. Fraser and Green called VFs technical capabilities a trump card, therefore it should be highly protected and not being risked. Another point is that the problem of switching costs is also an issue. To establish a Third-Way-relationship VF has to invest money to transfer their knowledge to the supplier. Since the latter is not losing any money in case of termination of the contract, the chance for dropping out is higher. Regardless whether the supplier drops out or is closing down for some reasons, it takes a long time until a new relationship is established, so VF might face severe supply difficulties. Lastly, in a study there was no significant relation between strategic sourcing and gaining competitive advantage. Therefore, the effort spent on the Third Way might not return the expected results. On the other hand, the same study showed that strategic sourcing (and therefore the Third Way) has a positive influence on business performance. A close relationship is also speeding up goods entry. Also keep in mind that the total costs for a five pocket jeans were the lowest of all three ways. Alternative 2 Continue the current supply chain strategies Another alternative strategy for the situation which Vanity Fair brands are facing could be to keep working on the current strategy. As explained in the article and supported by its strong financial performance compared to its competitors, the company has maintain its competitive position in the apparel industry. VF brands have been well established through a series of successful mergers and acquisitions of different brands, products, and styles. In the course of these acquisitions, the company was able to gain huge competitive advantages from operating its own manufacturing plants and traditional outsourcing, simultaneously. This combined strategy allowed the company to juggle between based on the geographic markets, demands, different products and coalitions. Frasers Third Way strategy seems very attractive for VF going forward. Many of the challenges the company faces are due to production inefficiency and supplier relationship based on little or no trust. Fraser and VF brands are at a crucial stage to decide which means to carry on international expansion goals in the future. Despite many benefits of the Third Way, the company must examine if this supply chain strategy is a strong fit for Asian markets. As mentioned previously, there is no doubt that a combination of full integration and traditional sourcing is a VF brands strength. Internal manufacturing sites are able to produce high quality products more efficiently and reliably compared to not only its competitors but also its outsourcing suppliers. The significantly reduced production time is a great strength with respect to the products that experiences a high inventory turnover rate. Another advantage arises in unexpected crisis such as the global economic downturn in 2008-2009. If the company operated solely based on outsourcing, it would have been very difficult to survive due to the shutdown of small shops and short notice of their discontinuation. On the other hand, outsourcing for certain coalitions or products due to the nature of its operations is inevitable. Cut and make (CM) contracts allowed the company to oversee cost drivers at each stage, mostly for heritage lines supplied in Central American and Caribbean. Full package sourcing was mainly used for the lifestyle brands in Asia, Europe, and Northern Africa. Outsourcing strategy provides VF brands with more flexibility when dealing with different suppliers across different geographic regions, especially with regards to tariffs and quotas. While the Third Way has many benefits going forward, this strategy also involves a high risk and costs associated, more so if executed without thorough research and examinations. Besides the concerns from different areas of the company itself, the Third Way should be carefully selected and applied to the most suitable product lines. For example, the strategy is most suitable for products that require the steady and regular supply of its inventory with the staffs of a certain level of education. Also these potential suppliers should be willing to build the strategic partnership for a long term. As mentioned before, switching costs are another hindrance. Since it is much easier to persuade new suppliers than existing suppliers, the company needs to thoroughly examine the qualifications of potential suppliers and there is always a risk that the supplier might not meet the standards later on. Rather than expanding globally extensively through the Third Way, Fraser and the company must fi rst identify the strategic fit for certain geographic regions for certain products/coalitions, and then pursue this strategy. A product line which makes up a small volume or not much techniques or skills should rather be outsourced. Alternative 3: Hybrid Supply Chain VF Corporation world headquarters is located in Greesboro, North Carolina where the senior management team is based, along with the corporate strategy, Finance, Global Business Technology, Law, Human resources and finally, Global Supply Chain. VF Brand Business model focuses on supporting the individuality of lifestyle of each VF Brand and has to deal with each headquarter. Indeed, each Brand has its own headquarter and focuses on its own consumers and customers.(1) However, VF Brands had divided the globe into 4 areas: US Region, Americas, EMEA (Europe, Middle East, Africa), Asia-Pacific. VF Corporation has a specific strategy for each region even some brands are in different regions and are often global. Each brand has specific suppliers that can deliver globally and deal with the headquarter of this specific brand (not with VF Corporation). However, different brands in different regions might need the same supplier for almost the same product. For instance, two brands may need the cheapest supplier as possible for a specific type of product that can accept a long lead time whereas some other products may need a short lead time as the demand trend could fluctuate a lot. The next recommendation could be for VF Brand to have a more original and customized production and purchasing strategy. The basic idea is to create more coherence between where suppliers are based and where products are distributed. Lets take backpacks for example. Backpacks are needed for many companies inside the group, however the demand for backpacks is not fluctuating a lot and the demand is often lower for a backpacks than for jeans or a shirts or t-shirt. This implies that these backpacks could be produced in Asia with lower prices and longer lead time with classic suppliers. However, Jeans for the US market could be manufactured in Mexico in highly automated factories owned by VF Brand, and shipped quickly to the US. Manufacturing these Jeans in Mexico allowed shorter lead times and flexibility depending on fashion trend and thus, demand. The idea is to base suppliers where it is more significant for distribution. If goods are produced in Eastern Europe or Asia, these produc ts should be shipped directly from suppliers to a distribution center that will be located near where products will be sold. Indeed, nowadays, many products are produced in Asia and shipped to the US to finally be sold in Asia. This new approach will significantly reduce lead times and cost. Previously, we only talked about regular suppliers and factory owned by VF. However, VF Brands do not own their own factories for instance in the European and Asian markets. The key idea is to implement the third way in this case. Indeed, some products in the Asian or European market could have a very fluctuating demand trend; for these specific products some brand may need suppliers as efficient as VF Brands factories. Choosing specific suppliers and implementing the third way with them could be a good solution. These third way suppliers could produce for different brands of the VF Corp when they want to produce common products for a specific period of time or deal with specific products for different brands of the group. These third way suppliers could act like VF Brands factories; but in this case, close to EMEA (Europe, Middle East and Africa) region or Asia-Pacific region markets. To avoid sending products to other part of the world and then send them back to the original region , regional centers could be created. These centers will received product from normal suppliers (common for all VF Corp Brands) and then send these product to other regional centers, reducing lead time and cost. At the same time, Third Way suppliers will only focus on production for their actual area of the world. VF Brands must act local and think global. However as I will show, VF Brands do not have to think global just with its supply chain. Indeed, as we previously said, some products -like backpacks- are not often a trendy product. These not-so-specific products could have a common base -platform- share between the brands that will allow mass production with the same suppliers-reducing cost by dealing with more significant volumes-. In other words, some products could probably be designed by and for a different brand of the group but with the possibility of customization to differentiate these products. Exhibit 1 shows you an example for 3 areas, (EMEA, USA, ASIA) 1- VF Corporation Website http://www.vfc.com/about/global-presence VF CORP, how to think Globally Alternative 4: Gradually switch to Third Way altogether in the end Another alternative is that VF could gradually change their strategy to Third Way altogether in the end. As mentioned in the given case, VF can achieve more efficiency and long term stability through the Third Way. In our previous alternatives, we mentioned our concerns about the Third Way that it would not succeed. According to this point of view, the Third Way will bring loss of flexibility, leakage of VFs technology to outside and many other losses that will not benefit the company. However, to survive in apparel market of today, it is crucial for a company to satisfy various needs of consumers while supplying products as quickly as possible, which can be achieved by the Third Way. In order to quickly respond to market changes, it is important for VF to have a simplified, efficient production process so that it can immediately act when necessary. By achieving the Third Way, VF can gain two advantages. First, it can bring efficiency to its supply process. Second, it will result in a long term and sustainable supplier relationship. First, by implementing the Third Way, VF can make its supply process more efficient. By providing high technology engineering resources of VF, suppliers of VF can improve its production processes. This will result in cost benefits for VF as it will shorten lead time, and decrease production and inventory cost. Not only that, improving production process and shortening lead time mean VF can act more quickly. It is important for an apparel company to react quickly to changes to satisfy ever changing needs of the fashion market. Second, VF can create a long term and sustainable supplier relationship with its suppliers by following Third Way. As previously mentioned, contract of Third Way includes long term contract with its supplier in producing goods. By having a long term relationship, VF can decrease cost of finding new supplier for every new season. Also, by providing VFs engineering resources to improve the production process for suppliers, VF can gain trust from its suppliers. By building trust with suppliers, VF can minimize the cost of excess inventory and long lead time. Those against the Third Way argue that it will result in low flexibility, technology leakage. However, recent experiments in countries like Bangladesh showed the Third Way suppliers were able to greatly shorten lead time, allowing VF to respond to market more quickly than compared to traditional ways. Also, no leakages of VFs technology were reported. Those against the Third Way argue that the Third Way has many holes and also it is unable to persuade existing suppliers to change into the Third Way and therefore risky and ineffective strategy. However, this is a myopic view of the issue. Such problems are transitional errors that can be dealt with in the long term. Holes that might appear through the Third Way can be revised when such problems are found. Also, the supplier persuasion issue can be dealt by gradually replacing existing suppliers with the Third Way suppliers while continually trying to convert existing suppliers into the Third Way. It is essential for VF in order to sur vive in apparel market to build a supplier relationship that is sustainable and interactive; hence, the Third Way is the answer. RECOMMENDATION The company is currently in a no-return process. It needs to find the best way to satisfy the growing demand all around the world but parti

Wednesday, November 13, 2019

The Exploitative Colony of Virginia Essay -- American America History

The Exploitative Colony of Virginia I believe that the early settlers of the colony of Virginia made it into an exploitative and ignorant colony, due to the fact that it was set up primarily to make a small number of individuals wealthy while ignoring the rights of its other members. In the year 1607, a group of adventurers from the Virginia Company established the first English-American colony in the Chesapeake Bay area (Greene, 1988). They landed in Jamestown, and it became the first English settlement to survive in the New World. They named the colony Virginia. In its early history, Virginia was known for its drive to conquer the land and in some cases people, so that it would bring its main benefactors wealth and power (Morton, 1960). This is where the colony of Virginia became highly exploitative because of the greediness of so few people. The wealth and power that these benefactors were looking for mainly came from the growing of tobacco, a labor intensive crop, which was sold in the European market. In order to grow this crop they needed workers to maintain the fields, however, at this time Virginia was characterized as having a high mortality rate. Thus, they had to go out and find a source of laborers. They went out and at first got the labor they needed by recruiting indentured servants from England. These economically poor Europeans were used and abused by their own people, but not as much as the as the black African slaves. In the mid-seventeenth century, slaves became the main source of labor for the labor starved colony, so that the cultivation of the tobacco plantations would continue. The Europeans degraded these people and treated them in some cases, as bad as a dog treats a fire hydrant. One group ... ...4. Greene, Jack; Pursuits of Happiness; University of North Carolina Press; Chapel Hill, North Carolina; 1988. Kate, Stanley & Murrin, John; Colonial America, Essay in Politics and Social Development; U.N.C. Press; Chapel Hill, North Carolina; 1983. Morton, Richard; Colonial Virginia, volume one; U.N.C. Press; Chapel Hill, North Carolina; 1960. Sale, Kirkpatrick; The Conquest of Paradise; First Plumb Printing; New York, New York; 1991. Tate, Thad & Ammerman, David; The Chesapeake in the Seventeenth Century; U.N.C. Press, Chapel Hill, North Carolina; 1979. Todd, Lewis & Curti, Merle; Rise of the American Nation, volume one; Harcourt Brace Jovanovich Press; New York, New York; 1968. Welty, Paul; Readings in World Cultures; Lippincott Company; Philadelphia, Pennsylvania; 1970. Wilson, Samuel; Natural History, The Unmanned Wild Countrey

Monday, November 11, 2019

Medical Marijuana Essay Essay

The issue on legalizing marijuana is a very controversial topic in the U.S. and all around the world. This is an issue for the fact that some people are being denied medical treatments just because marijuana has been illegal and misunderstood for so long. For as long as anyone can remember medical and legal marijuana has been seen in the negative side of the news and bad opinions by the general population. In recent years people, local governments, and state governments in the United States have been speaking out and is changing the way many people are viewing marijuana in this paper we will discuss the financial, medical, negative and positive effects of marijuana. Ways that you can fix this issue are contacting your local and state governments and expressing your opinions on this issue. First, look at the way America is viewing the legalization of marijuana. Marijuana now being fully legalized in Colorado and Washington, also with 23 states making it legal for medical purposes and 6 others decriminalizing the drug is now on a different path with legalization. â€Å"Owners of the 37 new dispensaries around the state reported first week retail sales to The Huffington Post that, when added together, were roughly $5 million.† (Frener, 2014). As you can see the financial revenue from just one state in its first week of opening is huge. All of this money can go back into school programs, equipment for classrooms, and other community related budgets. Colorado and Washington are hopeful that they will make up to 2.1 billion in revenue for the states. Uses for medical marijuana have been looked down upon until recent years. Many people follow what their parents think of the drug and that it is bad or they follow what their friends think. Scientists have been researching the positive medical effects of marijuana from tests and studies. â€Å"Medical marijuana has shown positive results for epilepsy treatment, especially for patients who have physical resistance, to traditional medications. A special strain cultivated for pediatric epileptic treatment, called ‘Charlotte’s Web’ has become widely popular, with parents flocking to Colorado to get a supply for their children.† (Shim, 2014). This just shows how important cannabis can be for people and their kids in Utah. The main chemical that affects the way we feel and the main medical ingredient tetrahydrocannabinol is effective in treating chronic pain, vomiting, nausea, anorexia, and other social psychological disorders. With all of this research being found over the years we can only assume that if  legalized who knows what we can find from continued research. There is also the more serious side of medical marijuana and that is the help it has towards serious illness and diseases that cannabis has already been known to help cure. All of this knowledge has been discovered has had with major diseases such as Parkinson’s disease, major depression, HIV/AIDS, hepatitis C, and many forms of cancer. Next, many studies have been done on how much worse cigarettes are for you then marijuana. Research has been shown that cigarettes have been proven to be a lot worse for your lungs then weed. You can benefit from mari juana in many ways smoking it is the worst but quickest way to get the effect. Some people use vaporizers so it won’t be as harmful on their throat and lungs. The healthiest ways to take in the medicine is in an edible or pill form. Another thing that makes smoking cigarettes a lot worse than smoking marijuana is the addictive effects of nicotine that marijuana doesn’t have. In the year 2012, someone was arrested for marijuana related crimes every 42 seconds. If you really think about it that’s almost one person a minute, or 60 people every hour and so on. Now look to the next year and our current year. Crime rates have plummeted in Colorado in late 2013 and in 2014 basically are non-existent. â€Å"While marijuana prosecutions against people over 21 declined, so did prosecutions against people under 21, for whom all marijuana possession remains illegal except for medical marijuana patients. Colorado Attorney General John Suthers said he thinks the drop in cases may be due to police not wanting to parse the complexities of the state’s marijuana law.† (Ingold, 2014) People in the United States pay around 8% tax revenue to keep prisoners in custody. Many of these people are only there f or a minor crime of selling or in possession of marijuana. If marijuana were to become legal, many of these people would have a better time finding a job, save America millions of dollars, and these peoples’ lives wouldn’t be ruined over a harmless drug. Medical Marijuana could be one of the main factors to get us out of this deep recession. The United States could make so much more money by legalizing marijuana, and applying higher taxes on the marijuana they sell. One thing you might see the government doing this with is cigarettes. You may not notice the inflation of how much the tax on cigarettes go up depending on how much of a dense population will have higher tax on cigarettes. This is mainly for profits to go back into the government. If  you do the research a pack of cigarettes costs about 40 cents to make that is two cents a cigarette, but if that is the case then why are cigarettes 5-12 dollars, because depending on where you are the taxes will go up. If you are somewhere like Virginia, where cigarettes are made, y ou can get a pack for five dollars. Then there are places like New York where it can be 10-15 dollars a pack. If The United States did the same thing with marijuana who knows how much this could raise revenue. But how would they package and sell marijuana? One way the government could sell this product would be to have pre rolled joints (rolled up marijuana cigarettes) in a pack, maybe not in a pack of 20 but something smaller. So it could be sold in a dispensary but also in smoke shops and gas stations in states where it is legal that is. One of the government’s main concerns for not legalizing is the how America will view the change in laws. Something we can see is the rise in support of this drug and how it is affecting the lives of many people in The United States and around the world. People will buy marijuana even if the taxes are ridiculous as long as it’s legal I don’t think people are going to have a problem with purchasing legal marijuana. Now for the negatives, many people that are for t he legalization of marijuana might also have the mindset that marijuana doesn’t have negative effects on the brain and body. THC (tetrahydrocannabinol) is activated in the brain using cannabinoid receptors, once the THC enters your brain it hits these receptors creating your â€Å"high†. The cannabinoid receptors affect the parts of the body that have to do with memory, pleasure, organized thought, senses, and time perception. Marijuana causes health risks in the heart and lungs depending on how you choose to consume the drug. â€Å"THC messes with brain areas called the cerebellum and basal ganglia, which regulate balance, posture, coordination, and reaction time. When these brain areas are disturbed, the user has a harder time walking and talking correctly, becoming quite clumsy. It also impacts their ability to drive† (Welsh,Spector, 2013). . The lungs also experience burning and stinging in the mouth and lungs when marijuana is smoked. Studies have also been done to see the effects of sleep, and they say that if you go to sleep high it can interrupt one of the 5 stages of sleep and make i t so you don’t get as much sleep. One thing that the government is worried about when legalizing marijuana is it can put a damper on the financial benefits of legalization of at home growing. If the drug is legalized what is to stop people from growing their own? Laziness, what percent of Americans grow and raise their own food so what makes them think they will grow their own weed? On the other hand growing this plant is not very hard. This will always raise more questions for the people. Will there be laws against growing your own? How will they regulate that? The government will always find a way to benefit from your happiness. In conclusion, marijuana is slowly creeping its way into our lives one way or another. If it is legalized for the financial benefits to help The United States get out of its recession, to financially help out communities by putting the revenue into our schools, parks, or general community improvement. Even if it is only legalized for one of its countless medical benefits from cancer, depression, anxiety, HIV/AIDS treatment, or to help someone get over an eating disorder. Now there is always the possibility that America won’t legalize for negative health reasons, or social shaming from other Americans. The amount of states getting bills, setting boundaries, making laws, and opening up, are phenomenal. Get ready, legalization could be closer than you think. References Armentano, P. (2014, January 7). Recent Research on Medical Marijuana. Retrieved March 18, 2014, from norml.org/component/zoo/category/recent-research-on-medical-marijuana Ferner , M. (2014, January 8). Colorado Recreational Marijuana Sales Exceed $5 Million In First Week. Retrieved March 24, 2014, from http://www.huffingtonpost.com/2014/01/08/marijuana-sales-colorado_n_4552371.html Ingold, J. (2014, 12). Marijuana case filings plummet in Colorado following legalization. Retrieved March 19, 2014, from http://www.denverpost.com/marijuana/ci_24894248/marijuana-case-filings-plumme t-colorado-following-legalization Nelson, S. (2013, September 16). Police Made One Marijuana Arrest Every 42 Seconds in 2012 – US News. Retrieved March 18, 2014, from http://www.usnews.com/news/articles/2013/09/16/police-made-one-marijuana-arrest-every-42-seconds-in-2012 Shim, E. (2014, March 14). A 22nd State Is About to Legalize Medical Marijuana – PolicyMic. Retrieved March 18, 2014, from http://www.policymic.com/articles/85291/a-22nd-state-is-about-to-legalize-medical-marijuana Welsh, J., & Spector, D. (2013, April 20). Physical And Mental Effects Of Marijuana – Business Insider. Retrieved March 19, 2014, from http://www.businessinsider.com/physical-and-mental-effects-of-marijuana-2013-4?op=1

Friday, November 8, 2019

Discovery Writing Paper 2

Discovery Writing Paper 2 Discovery Writing Paper 2 Running Head: Develop a 5-7 page paper that provides the following: a) part one provides an overview of thr theories presented about race, gender, sexualities, and social class; b) part two provides possible application of these theories to our understanding of what it means to be a person with erotic or sexual agency (control over one’s body, how it is treated, how it is treated, how it experiences pleasure) Titilayo Sanni November 3rd 2014 Proffesor: Dr. Cherie Ann Turpin General Education: Foundation Writing in Arts and Humanties IGED 210-06 2:00-3:20 Monday & Wednesday Develop a 5-7 page paper that provides the following: a) part one provides an overview of thr theories presented about race, gender, sexualities, and social class; b) part two provides possible application of these theories to our understanding of what it means to be a person with erotic or sexual agency (control over one’s body, how it is treated, how it is treated, how it experiences pleasure) After reading Cum Guzzling anal nurse whore: a feminist porn star manifesta notes by Lorelei Lee, she believed the theories presented about Gender, race, sexuality, and social class that even in todays age, gender roles still matters,even those of us who deeply question compulsory assignment of gender roles still get very excited by playing with masculinity and femininity at various ends of the spectrum and everything in-between. Lorelei lee is describe herself as a feminist by birth, she was raised with feminism the same way are raised with religion. Lorelei is a pornstar who have been in the porn industry for over 10 years. She learned who she was in terms of her sexual and gender identity by pretending in a very exaggerated way, to be who she wasnt. To her, race, class, gender, and sexuality are not fixed systems or traits of individuals because they are negotiated and contested every day in social relationships. Lee stated that in 2003 there was a study conducted at Ohio Universi ty which revealed that women are just as interested in sex as the opposite gender. The study reported that women’s (sexual activity) was closer to men’s than previously thought, meaning that women not only engage in sex often, but that they enjoy it just as much as men do. A troubling fact also came from the study was that â€Å"women who thought their (sexual history) might be seen by others tended to give answers that were more socially acceptable†, meaning women still fell the societal pressure to hide their sexuality. This is why she believed pornography was good for women because of the sexually explicit imagery in which women are shown giving performative demonstrations of their own sexual power is imagery that can transform the cultural paradigm and ultimately change the world and have the no shame in letting their pattners know what and how to please them sexuality. When women managers fail to promote other women because they believe that women are less capable than men. They also reinforce structures of race,class,gender,and sexuality dominanc. The same structure that have restricted their own lives. Lee introduced a shift in sexual standards for women, but she structured hierarchies of race, class and gender remained firmly intact. The middle class and working class faced very different expectations due to differing circumstances. According to Lorelei Every social situation is affected by

Wednesday, November 6, 2019

McCulloch vs. Maryland essays

McCulloch vs. Maryland essays One of the most famous supreme court cases of all time took place in Maryland in 1818. The case was between James W. McCulloch vs. the state of Maryland. This was around the time that the big and small state plans were being determined and national and state laws were blurry in how much power each of them had. This case has to do with the powers of the national and state governments. It was the case that also had to do with the necessary and proper clause, and stated that national government has power of state and local governments. The whole case began because of problems with a National Bank. In 1798, treasury secretary Alexander Hamilton chartered the United States first National Bank. However, the Republican congress had let the charter run out in 1811. In 1816 President Madison realized that had been a mistake, and convinced congress to charter a second bank. The charter was granted even though the bank was not a very popular institution. James W. McCulloch was the manager of the banks branch office in Baltimore, Maryland. This was just one of 18 branches around the country. In 1818, the state of Maryland imposed an annual tax of $15,000 on the bank in an attempt to get rid of it. In Maryland, Mcculloch refused to pay. He said that the bank was controlled by the national government and the state was trying to tax it as if it were a state-chartered institution. A lot of lawsuits ensued, with the bank calling the tax unconstitutional and the state calling the bank illegal. This was the beginning of one of the supreme courts most extraordinary oral arguments in its history. The issue went far beyond the bank to exactly what congresss powers were. There is nothing in the constitution that specifically grants congress the power to establish and charter a bank. So the question came down to whether congress is limited to exercising only those powers that have been expressly granted to it by the Constitutions crea...

Monday, November 4, 2019

Depend on you ( follow the instruction) Essay Example | Topics and Well Written Essays - 1000 words

Depend on you ( follow the instruction) - Essay Example The initial impetus that was received from these kings and queens was required for the religious structures to attain strength after which it could fashion itself into a self-sustaining entity. A promotion of these religions also served important functions for these monarchs as it led to unity in realms other than religion in most cases. This effect was partially due to the emergence of alternative centres of power but it was also because of the individual philosophies that were a part of these religions. These philosophies may not have survived in the absence of the state sponsorship that it received but since the monarchs of this age extended their patronage to these religions, there was a certain kind of unity that was forced upon the people as a result of the royal patronage. Buddhism managed to create a certain kind of unity between sections of Hinduism, which was till then the main religion of the Indian subcontinent. The different philosophical views that existed in Hinduism became united owing to the fact that Buddhism was on the ascendant due to the patronage that was extended to it during the reign of Asoka, who reigned over India. Buddhism represented a challenge to traditional ideas of Hinduism which advocated the existence of the caste system and had many rituals that were present for the sake of upholding the structure of caste. With more egalitarian structures, Buddhism held great attractions for the downtrodden of the Hindu society. If not for the patronage extended by Asoka, Buddhism may not have survived the opposition from Hindu power structures. Asoka’s patronage, however, enabled there to be unity in the political realm. People of different religious affiliations came together because of the philosophy of peace that Buddhism preached, which was taken up by Asoka. The spread of the message of peace that Buddhism preached was largely owing to the patronage of Asoka and this fostered a

Saturday, November 2, 2019

See below Essay Example | Topics and Well Written Essays - 4500 words

See below - Essay Example The active participation of the legislature started from the (DPP v Myers, 1965 AC 1001) case, where the House of Lords, stated, that the no uniform principles were being followed, in the current scenario and the future determination of exceptions to hearsay should be left to the legislature. At the very onset, we should state that the Dictionary defines, ‘hearsay’ as ‘second-hand information’. Speaking in legal terms, Hearsay refers to the testimony given by a witness not about what they personally saw or heard but about something, someone else saw or said they heard. In legal cases, the use of hearsay has been resorted to include evidence that under other circumstances would not have been admissible in court. However at all times it must be borne in mind that Hearsay must not include, any form of gossip or rumours. To state it in a more simple form, hearsay is according to Sir Auld, â€Å" an assertion other than one made by a person while giving oral evidence in the proceedings as evidence as any fact asserted.† However, Hearsay is an exclusionary rule of Evidence Law albeit subject to a multitude of statutory and Common Law exceptions. Tracing the origin of the concept of ‘hearsay’ leads us to the trial of Sir Walter Raleigh, 1603 where wrongful judgement passed, based on hearsay evidence. It was this wrongful judgement that led the English Jurists to devise hard and fast rules with reference to hearsay evidence. Subsequently, all hearsay evidence was banned on the pretext that they were the admissions of a third party to whom neither the defendant nor the prosecution were privy to. It is obvious that the hearsay rule is intricately interwoven with the concepts of â€Å"truth† and â€Å"proof† and with the credibility, reliability and the memory of the witness in question. Hearsay contains within its womb a very high degree of implication and this implication weighs very heavily on the minds of the jury before they deliver a verdict.

Thursday, October 31, 2019

History of Cognitive Psychology Essay Example | Topics and Well Written Essays - 4000 words

History of Cognitive Psychology - Essay Example The contribution of early researchers under the guidance of cognitive behaviour made it possible to verify every research. They did not design a grand scheme to guide cognitive psychology through its development. Rather, early researchers applied insights from their immediate work to make initial headway. Their accomplishments were substantial and are reflected extensively in current work. (Barsalou, Lawrence.1992, p. 341) Modern psychology is initiated with the enhanced significance in cognition, which is unsceptical, as the same approach has been shared by all the researchers hitherto, which possess a solid ground of theoretical methodology. Cognitive psychology began to explore towards the end of the nineteenth century when in 1879 the first psychology laboratory was set up by Wilhelm Wundt at Leipzig. Wundt's research was mainly concerned with perception, including some of the earliest studies of visual illusions. Among one of the major studies on visual illusions was visual processing proposed by Mishkin in 1982. (Hahn, Martin, 1999, p. 71). In 1885 Hermann Ebbinghaus published the first experimental research on memory, and many subsequent researchers were to adopt his methods over the years that followed. Perhaps the most lasting work of this early period was a remarkable book written by William James in 1890, entitled Principles of Psychology. (Groome, David, 1999, p. 5). In this book James proposed a number of theories, which still remain acceptable to modern cognitive psychologists, including a theory distinguishing between short-term working memory and long-term storage memory. Watson (1913) Watson was the first cognitive psychologist to state the behaviourist position clearly as before Watson there was little progress in cognitive psychology in the early years due to the growing influence of behaviourism. Being the first influential figure, he maintained that psychologists should consider only observable variables such as the stimulus presented to the organism and any consequent response to that stimulus. He argued that they should not concern themselves with processes that they could not observe in a scientific manner, such as thought and conscious experience. The behaviourists were essentially trying to establish psychology as a true science, comparable in status with other sciences such as physics or chemistry. This was perhaps a worthy aim, but it had unfortunate consequences for the study of psychology for the next fifty years, as it had the effect of restricting experimental psychology mainly to the recording of externally observable responses. (Groome, David, 19 99, p. 5) Indeed, some behaviourists were so enthusiastic to explore beyond human experience that they never bothered to eliminate inner mental processes from their studies, which showed their eagerness to work on rats rather than on human subjects. No doubt, what experience a human being brings to a laboratory, nothing else can bring. B.F. Skinner (1938) Skinner, continued the classic work on the behaviourist approach, by training

Tuesday, October 29, 2019

Solomon, Consumer Behaviour Essay Example for Free

Solomon, Consumer Behaviour Essay When we say personality, actually everyone can understand what it is meant to be but actually it is hard to define a formal description of â€Å"Personality†. One answer can lie in the concept of personality, which refeers to a person’s unique psychological make up and how it concsistently influences the ay a person’s responds to his/her environment. From now on when we say â€Å"Personality†, we mean all of the distinctive, consistent and structured relations between an individual ‘s inner and outer environment. Personality is also be described as â€Å" the particular combination of emotional, attitudinal, and behavioral response patterns of an individual† Some psychologists may argue that the concept of personality may not be valid. Many studies find that people do not seem to exhibit stable personalities. Because people do not necessarily behave the same way in all situations, they argue that this is merely a convenient way to categorize people. It’s a bit hard to accept because we tend to see others in a limited range of situations and so they do appear to act consistently. Marketing strategies often include some aspect of personality. These dimensions are usually considered in conjunction with a person’s choice of leisure activities, political beliefs, aesthetic tastes, and other personal factors that help us to understand consumer lifestyle. Freudian Theories: Who is Sigmund Freud? Sigmund, born Sigismund Schlomo Freud (6 May 1856 – 23 September 1939), was an Austrian neurologist who founded the discipline of psychoanalysis. An early neurological researcher into cerebral palsy, aphasia and microscopic neuroanatomy, Freud later developed theories about the unconscious mind and the mechanism of repression, and established the field of verbal psychotherapy by creating psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient (or analysand) and a psychoanalyst. Psychoanalysis has in turn helped inspire the development of many other forms of psychotherapy, some diverging from Freuds original ideas and approach. * http://en. wikipedia. org/wiki/Sigmund_Freud Sigmund Freud proposed the idea that much of one’s adult personality stems from a fundamental conflict between a person’s desire to gratify his/her physical needs and the necessity to function as a responsible member of society. The id seeks out immediate gratification. The superego is the counterweight to the id. It is a person’s conscience. The ego is the system that mediates between the two. It tries to find ways to gratify the id that are acceptable to society. This is called the Pleasure Principle. â€Å"Id† is selfish and illogical. It is the â€Å"Party Animal† of the mind. It’s about immidiate gratification. Id operates according to the pleasure principle which our basic desire to maximize pleasure and avoid pain guides our behaviour. Id directs a person’s physical energy toward pleasurable acts without regard for any consequences. â€Å"Superego† is the counterweight to the id. The superego is essentially the person’s consicience. The superego internalizes society’s rules and tries to prevent the id from seeking selfish gratification. â€Å"Ego† mediates between the id and superego, it acts as a refree in the fight between temptation and virtue. The ego tries to balance these opposing forces according to the reality principle which means it finds way to gratify the id that the outside world will find acceptable. These conflicts occur on an unconcious level , so the person is not necessarily awere of the underlying reasons for his/her behaviour. Freud’s ideas highlights the potential importance of unconscious motives that guide our purchases. Consumer researchers have adapted some of Freud’s ideas. Consumers cannot necessarily tell us their true motivation when they choose products, even if we can devise a sensitive way to ask them directly. The Freudian perspective also raises the possibility that the ego relies on the symbolism in products to compromise between the demands of the id and the prohibitions of the superego. The person channels her unacceptable desire into acceptable outlets when she uses products that signify these underlying desires. This is the connection between product symbolism and motivation: The product stands for, or represents, a consumer’s true goal, which is socially unacceptable or unattainable. By acquiring the product, the person vicariously experiences the forbidden fruit. Phallic Symbols: are male-oriented symbolism that appeals to women. According to Freud’s idea the use of some objects that resemmble sex organs. For example: Cigars, trees, swords, buttons,trains and cars are look alike male sex organs. In addition to those mentioned, tunnels and button holes are symbolysed as female sex organs. Most Freudian applications in marketing relate to a product’s supposed sexual symbolism. For example owning a sports car for a man going through a mid-life crysis is a substitute for sexual gratification. Motivational Research: Motivational research borrowed Freudian ideas to understand the deeper meanings of products and advertisements. The approach assumed that we channel socially unacceptable needs into acceptable outlets including product substitutes. Motivational Research relies on depth interviews with individual consumers instead of asking many consumers a few general questions about product usage. Motivational Researcher probes deeply into each respondents’ purchase motivations. It might take several hours and the respondent can not immediately articulate his/her latent or underlying motives. The researcher can reach these only after extensive questioning and interpretation. Ernst Diechter was a psychoanalyst who trained with Freud’s disciples in Vienna. Dichter conducted in-depth interview studies on more than 230 products. There are both appeals and criticism associated with motivational research. * Criticisms * Invalid or works too well * Gave advertisers the power to manipulate consumers * Research lacked sufficient rigor and validity because the interpretations are so subjective. * The analyst bases his conclusions on his own judgement after an interview with a small number of people * The doubt of if the finding would generalize to a market or not * Too sexually based because of The Orthodox Freduian Theory * Appeal * Less expensive than large-scale surveysÃ'Ž * Powerful hook for promotional strategy * Intuitively plausible findings (after the fact) * Enhanced validity with other techniques Motives and Associated Products * Power-masculinity-virility: Sugar products large breakfasts, power tools – Coffee , Red meat, heavy shoes, toy guns, buying fur coats to women, shaving with a razor * Security: Ice Cream(to feel like a loved child again), Full drawer of neatly ironed shirts * Eroticism: Sweets (to lick) gloves (to be removed by women as a form of undressing) * Moral purity-cleanliness: White Bread , Cotton Fabrics , oatmeal (sacrifice, virtue) * Social acceptance: Companionship: Ice CreamÃ'Ž Love and Affection: Toys (to express love for children) Acceptance: Soap Beauty products * Individuality: Foreign Cars, Vodka, Perfumes * Status: Health Problems (To show one has a high stress , important job! ) Carpets (to show one does not step on ground with bare feet) * Femininity: Cakes and cookies, dolls, silk, tea, household curios (anthics) * Reward: Cigarettes, Alcohol, Candy, Ice CreamÃ'Ž * Mastery over environment: Kitchen appliences, boats, sporting goods, cigarette lighters * Disalienation (a desire to feel connectedness to things) : Morning radio broadcast, skiing * Magic-mystery: Soups (healing power), paints (changes mood of room), unwrapping gifts Other interpretations were hard for some researchers to swallow; such as the observation that women equate the act of baking a cake with birth, or that men are reluctant to give blood because they feel it drains their vital fluids. However, American people sometimes say a pregnant woman has â€Å"A bun in the owen† When the Red Cross hired Ernest Diechter to boost blood donation rates he reported that men (but not women) tend to intensely overestimate the amount of blood they give. As a result the red cross, counteracted men’s fear of losing their virility when the organization symbolically equated the act of blood with fertilizing a female egg: â€Å" The gift of life. † Neo Freudian Theories Alfred Adler He was cooperating with Freud and Carl Jung but later in the Freudian Theories the emphasis on sex was not accepted by Alfred Adler. Adler called it individual psychology because he believed a human to be an indivisible whole, an individuum. He also imagined a person to be connected or associated with the surrounding world to form an independent school of psychotherapy and personality theory. Following this split, Adler would come to have an enormous, independent effect on the disciplines of counseling and psychotherapy as they developed over the course of the 20th century. Adler emphasized the importance of equality in preventing various forms of psychopathology, and espoused the development of social interest and democratic family structures for raising children. His most famous concept is the inferiority complex which speaks to the problem of self-esteem and its negative effects on human health (e. g. sometimes producing a paradoxical superiority striving). His emphasis on power dynamics is rooted in the philosophy of Nietzsche, whose works were published a few decades before Adlers. However, Adlers conceptualization of the Will to Power focuses on the individuals creative power to change for the better. Adler argued for holism, viewing the individual holistically rather than reductively, the  latter being the dominant lens for viewing human psychology. Adler was also among the first in psychology to argue in favor of feminism making the case that power dynamics between men and women (and associations with masculinity and femininity) are crucial to understanding human psychology. Adler is considered, along with Freud and Jung, to be one of the three founding figures of depth psychology, which emphasizes the unconscious and psychodynamic. Caren Horney: According to Horney; individual’s reaction to percieved real threats ,anxiety, is stronger than sexuality or libido. Individuals have ways and neurotic tendencies to cope up with emotional problems in daily life. These tendencies occur as moving towards others (compliant), away from others (detached) or against others (The aggressive). Compliant people are more likely to gravitate toward name brand products. (Celal Birsen – Turkish Umbrella Manufacturer) Detached people are more likely to be tea drinkers. Aggressive people prefer brands with a strong masculine orientation. We can clearly see that in Old Spice Commercials with Terry Crews. Another approach by Harry Stack Sullivan focused that personality evolves in both internal and external daily communicatiosn to overcome anxiety. Carl Jung: Carl Jung was also a disciple of Freud but their relationship ended in part because Jung did not accept Freud’s emphasis on sexual aspects of personality. Jung developed his own method psychotherapy known as analytical psychology. He believed that we all share a collective unconscious. You can think of this collective unconscious as a storehouse of memories we inherited from our ancestors. From these shared memories, we recognize archetypes. An archetype is a universally recognized idea or behavior pattern. They typically involve themes like birth and death and appear in myths, stories, and dreams He is the founder of Analitical Psychology He mentioned the â€Å"id† as the power source of unconscious ego. Unconscious can be classified into personal and collective unconscious. Jung believed that cummulative experiences of past generations shape who we are today(Experiences have been inherited from past generation to next generation) which is collective unconscious. People are afraid of dark because their distant anchestors had good reasons to fear it. Personal unconscious means rudimentary ideas and subdued beliefs and livings. Many psychological concepts were first proposed by Jung, including the Archetype, the Collective Unconscious, the Complex, and synchronicity. A popular psychometric instrument has been principally developed from Jungs theories. Persona,one of the most common archetypes defined by Carl Jung, has a major factor while personality is shaped. It is the visible part of our personality by other people, it is the mask we wear during interacting in environment. The other two major archetypes are anima and animus. Anima is the feminine characteristics within a male personality, and animus is the masculine characteristics within a female personality. BrandAsset ® Valuator of Archetyes is created by BrandAsset ® Consulting: A Young Rubicam Brands Company. The model shows the relationships among the Archetypes. For each healthy personality, there is a corresponding Shadow. A healthy personality is one in which the Archetypes overwhelm their corresponding Shadows. A sick personality results when one or more Shadows prevail. When a brand’s Shadows dominate, this cues the agency to take action to guide the brand to a healthier personality. Agency uses the valuator to get opions of brands, keep the brand away from ome than one shoadow characteristic and move brand into a healthier positions. BrandAsset Valuator ® Archetypes Trait Theory : Trait theory focuses on the quantitative measurement of personality traits. Personality traits are the identifiable characteristics that define a person. For instance, we might say that someone is an introvert (quite and reserved) or an extrovert(Socially outgoing). Some of the most relevant traits for consumer behavior are listed below * Innovativeness is the degree to which a person likes to try new things. * Materialism is the amount of emphasis a person places on acquiring and owning products * Self-consciousness is the degree to which a person deliberately monitors and controls the image of the self that he or she projects to others. * Need for cognition is the degree to which a person likes to think about things and by extension, expends the necessary effort to process brand information. * Frugality is the tendency to deny short-term purchases and to make due with what they already own. David Reisman first introduced the terms inner-directed and outer-directed more than 30 years ago. There are several differences that exist between idiocentric (an individualist orientation) and allocentric (a group orientation) personalities. | Idiocentrics | Allocentrics |Ã'Ž | (individualist orientation)| (group orientation)| Contentment| More satisfied with current life| Less satisfied with current life| Health Consciousness| Less likely to avoid unhealthy foods| More likely to avoid unhealthy foods| Food Preparation| Spend less time preparing food| Love kitchen; spend more time preparing food| Workaholics| More likely to work hard and stay late at work| Less likely to work hard| Travel and Entertainment| More interested in traveling to other cultures| Visit library and read more|Ã'Ž Problems with Trait Theory The use of standard personality trait measurements to predict product choices has met with mixed success. It is simply hard to predict consumer behavior based on personality! There are several explanations; * Scales not valid/reliable –Results may not be stable over time * Tests borrow scales used for mentally ill marketers â€Å"borrow† those results to apply a more general population * Inappropriate testing conditions and not well trained test administers * Ad hoc instrument changes – reduces ability to compare test results across consumer samples * Use of global measures to predict specific brand purchases * â€Å"Shotgun approach† (no thought of scale application) – No specific advance knowledge about how test results is going to be conducted about purchases of specific brands. Researchers are recognised that Trait researches can not fully describe what the purchase decision is mainly caused by but a part of it. Marketers have to incorprate personality data with information about people social and economic conditions for it to be useful. Brand Personality Brand personality is set of traits people attribute to a product as if it were a person. Brands borrow personality traits of individuals or groups to convey an image they want customers to form of them. Many of the most recognizeable figures in popular culture are spokescharacters for long-standing brands, such as Mr. Muscle in Turkish advertisements. Animism: Brands carry their energy, attractiveness and soul on products as living creatures (Quaker Oats man and their credibility are reflected to a product package so that consumers may assume producers as shrewd and fair as Quaker Oats. Brand equity is the extent to which a consumer holds strong, favorable, and unique associations with a brand in memory—and the extent to which s/he is willing to pay more for the branded version of a product than for a nonbranded (generic) version . Like people, brand personalities do change over time. Brands’ popularity may vary from year to year. Herebelow it’s the most popular companies in Turkey in years 2010 and 2011. One year can make significant changes in brands equity. http://www. businews. eu/wp-content/uploads/2011/06/egsa50-1. jpg To give you another idea of how much things change Americans ranked these brands as the most stylish in year 1993 and 2008 Top 5 Stylish 1993 * Levis * Nike * Bugle Boy * Guess * L. A. Gear Top 5 Stylish – 2008Ã'Ž * Victoria’s Secret * Ralph Lauren * Nine West * Calvin Klein * Coach Doppelganger Brand Image When a company makes too many false or misguiding advertisesments, consumers can give humoristic and rebellios responses. This may be a web site attack or a fan-made(or anti-fan) video that make fun of it on Youtube and other similar content sharing social media. This is called Doppelganger Brand Image (Which means the bad twin of that brand) For example Turk Telekom’s ADSL connection also known as TTNT ADSLÃ'Ž Logo of London 2012 Olympics. The british tabloids have been less than kind; one paper described the design as a â€Å"Toileting monkey†. Also it has got some critisism due to it symbolysis Semitic Quote to â€Å"Sion†. An anti logo group got 50000 people to sign a petition demanding that organizors change the design. Some marketing experts feel that this outcry is a good thing because most young Britons are very blase about the prospect of the Olympics taking place in their backyard. So this will get their blood pumping. As an example of Animism; Adidas Brand creates a focus group of children and asks them to image, Adidas is going to join a party and tell them how they imagine adidas in the party. The kids responded that Adidas would be hanging around the keg with its pals, talking about girls unfortunely they also said Nike would be with the girls. The results reminded Adidas’ brand managers they had some work to do. Brand Action| Trait Inference| Brand Examples|Ã'Ž Brand is repositioned several times or changes slogan repeatedly | Flighty, schizophrenic| Ford, Geico, Puma| Brand uses continuing character in advertising | Familiar, comfortable | Marlboro, Turkcell, Arcelik| Brand charges high prices and uses exclusive distribution| Snobbish, sophisticated| LV, Hermes, MacroCenter| Brand frequently available on deal| Cheap, uncultured| HM| Brand offers many line extensions| Versatile, adaptable| Ipana| Brand sponsors show on PBS or uses recycled material| Helpfull, supportive| Toms, IKEA| Brand features easy to use packaging or speaks at consumers level in advertising | Warm, Approachable| T-Box| Brand offers seasonal clearance sale| Planfull, practival| Mango, Polo Garage| Brand offers five-year warranty or free customer hotline| Reliable, Dependable| Hyundai|Ã'Ž The Zaltman Metaphor Elicitation Technique (ZMET) Zaltman Metaphor Elicitation Technique (ZMET) is a technique for eliciting interconnected constructs that influence thought and behavior. It is used to measure the brand equity. This tool can help companies in creating positive associations with customers. This works most, as by talking the brand in the form of story , marketer better able to grab the attention of customers and touch their feelings. ZMET is one tool used to asses the strategic aspect of brand personality and is based on the premise that brands are expressed in metaphores; that is, a representation of one thing in terms of another. These associations offen are non-verbal so the ZMAT approach is based on a non verbal representation of brands. Participants collect a minimum of twelve images representing their thoughts and feelings about the topic, and are interviewed in depth about the images and their feelings. Eventually digital imaging techniques are used to create a collage summarizing these thoughts and feelings and the person tells a story about the image created. Nestle Cerelac is the leading brand in baby food category. See how Cerelac brand equity measure through ZMET technique. By using this example, you can better able to apply this tool and increase you brands overall worth.